What We Do
Millions of conversations are happening between Australians right now and the toughest thing a brand can do is steer what’s being said.
We earn brands a place in the conversations that matter. By starting with the audience, the things that motivate them, and the cultural forces that influence them, we’re able to contribute, not just campaign.
Earn brands a credible place in conversations
Create relevance for brands where our audiences are already active
Build trust and reach by having the right voices telling brand stories
Publisher thinking meets brand messages to tell stories that resonate
About Us
Attention+Influence is a new breed of communications agency. We blend four areas of specialisation: public relations, influence, social media and content.
Part of CHE Proximity, we're the product of a merger between PR Edge and CHE Proximity’s Newsroom. Our combination of skills means we offer a richer and deeper communications experience than any other agency in Australia right now.
Back in 1973, Clemenger directors John Clemenger and Peter Harvie acquired a local agency called “Edge” to form Clemenger Harvie Edge (CHE). In August 2012, a partnership with Proximity Worldwide led to CHE Proximity (CHEP). This year CHEP has taken out 103 trophies on the international award circuit in 2018 to date.
We have impressive backing. The agency is wholly owned by Clemenger Group Limited, which in turn is owned by the US-listed Omnicom Group.
CHEP/A+I
Every day, we’re collaborating with and tapping into CHE Proximity’s full-service capabilities to create great work.
Our Clients
A formidable team
- An award-winning PR team
- Writers and editors with a publishing pedigree
- Creative social specialists and strategists
- An influencer and partnerships team
- Backed by Australia’s agency of the year
Our Work
Curing Homesickness
Sydney Children’s Hospital
An ambitious campaign that saw 47 brands and partners come together.
Read more +Cover for Overconfidence
RACV Pet Insurance
How overconfident pets finally got the cover they deserved.
Read more +Velocity Earnbassadors
Velocity Frequent Flyers
The influencer campaign that didn’t use a single influencer or spend a cent.
Read more +Awards
As an agency, over the past 12 months, we have made work that has won us awards on a global stage:
RACV, Cover for their Overconfidence
- 2019 D&AD Awards: Wood Pencil/PR/Creative B2C Campaign and Wood Pencil/PR/Integrated Campaign
- 2019 D&AD Awards: Wood Pencil / Branded Content & Entertainment
- 2019 Spikes Asia Bronze award, PR: B09 Launch/relaunch
Sydney Children’s Hospitals Foundation, Curing Homesickness
- 2019 Clio Health Gold award, Partnerships & Collaborations (Health & Wellness)
Carsales, AutoAds
- Webby Awards 2019, Advertising, Media & PR: Best Use of Social Media Campaigns
Velocity Frequent Flyer, The Earnbassadors
- 2019 The One Show, Gold award for social media, User-Generated Content
- 2019 The One Show Merit award, Social Media Social Engagement – Community Building
- Caples Awards 2019, Bronze, Branded Content
- 2019 B&T Awards: Content Marketing Strategy of the Year
- 2019 Mumbrella CommsCon Awards: Best Influencer Strategy
- Shortlist 2019 Cannes Lions: Social & Influencer
- Clio Awards 2019 Bronze award, Social Media - Multiplatform
- Spikes Asia 2019 Bronze award, Digital: E03 Innovative Use of Social or Community
- 2019 LIA Velocity Gold award, Social Influencers - Travel
News
Shortlist announced for 2019 Campaign Agency of the Year
Attention + Influence has been shortlisted for Australian PR Agency of the Year 2019.
Read more +
Telstra appoints Attention+Influence and WPP to PR account
One of the biggest PR accounts in Australia, telco giant Telstra, has appointed both WPP and Omnicom’s Attention+Influence to handle its international and local PR activity.
Read more +
Announcing B&T Awards 2019 Shortlist (Part 1)
Attention + Influence has been shortlisted for the B&T PR Agency of the Year.
Read more +
Carsales and CHE Proximity create personalised ads for every car listed
Carsales' new campaign creates an ad for every user looking to sell their car on its site. Created by CHE Proximity, AutoAds allow everyone to experience the luxury of a sexy car ad.
Read more +
Cochlear launches Hearprint via CHE Proximity
Created in collaboration with audiologists and sound engineers, Hearprint is a new online application that calibrates online video and music to the listener's unique hearing ability.
Read more +Contact Us
Level 9, 650 Chapel St
South Yarra VIC 3141
